Product Research

/Product Research
Product Research2018-11-12T19:49:23+00:00

Product Research

Visibility and availability research using shelf space measurements vs. the competition and vs. profitability, in order to plan the optimal product mix for the retail environment.

Developing and introducing new products

Assessing the product concept, the sales site, the likelihood of the product’s success within the target group and the product’s suitability for the target group – including its name, packaging, price and recommendations for an ad campaign.

Analyzing potential scenarios in order to select the ideal means of increasing the company’s market share, preventing product cannibalization and reducing the risk involved in launching the new product. Data are collected by means of a face-to-face or Internet survey and are evaluated using a quantitative model (Turf Analysis).

Analyzing the sensitivity of new products and the current price range for various product mixes.

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