Customer Research

/Customer Research
Customer Research2018-11-12T19:43:00+00:00

Customer Research

  • Long-term customer satisfaction with service and product quality.
  • Assessing the corporate image profile vs. the competition (benchmark) and vs. previous periods.
  • Assessing and monitoring the purchasing experience.
  • Analyzing the feedback exception reports immediately after the purchase and handling the cases at the branch, section and overall company level in order to identify strengths and weaknesses.
  • Face-to-face surveys immediately after a purchase was made or service rendered
  • Sectoring clients and identifying segments in the product market.
  • Focus groups (transcribed), filmed and presented on the client’s website in real time.
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