Tovanot grew out of Keret, a company founded in 1995 by Yossi Keret and Yoram Zil with the aim of providing our clients with various services such as financial loss prevention and mystery shopper surveys. The company’s team of managers boasts a decade of experience; in fact, we were among Israel’s pioneers in this area, which formerly employed the “pen and paper” method.
With the expansion of retailing in Israel and the specialization of various service industries, research has also grown immensely, along with an increased demand for Tovanot’s products and services. New service processes were developed as a result and new monitoring tools were devised to implement those processes. Tovanot has become Israel’s leading mystery shopping company.